Written by: Ibn Al-Balad

There is no shortage of slogans raised by institutions, companies, and major businesses to gain people’s trust before being truly prepared for such a commitment.

Examples include: “We are not the only ones, but we are the best” … or “We accepted the challenge because we are superior” … or “Excellence is ours alone” … and many others—all focused on uniqueness and distinction in the service provided.

Al-Buqai World for Natural Therapy embodied all of these meanings in its slogan “We Are Like No Other”—molding them into a single jewel, crafted from diamond and adorned with ruby.

The Body Engineer and Manual Therapy Pioneer, the scientist and researcher Dr. Mohammad Khaled Al-Buqai, waited many years before raising his slogan. Unlike others, he did not use it from the start. Why?

Because he is truthful—first with himself, and then with everyone else.
He looked around… traveled the world… listened, observed others, worked tirelessly, studied diligently—and only then did he reap the ripe and beautiful fruit.

He explains: “Raising a slogan is very easy… but applying that slogan in reality is extremely difficult.”

Dr. Al-Buqai wonders at those who adopt dazzling slogans at the very beginning of their work, only for them to weaken or fade shortly after—leaving behind hollow, broken words, covered in dust.

He clarifies that he waited nearly 20 years out of his more than 40 years of experience before raising the slogan “We Are Like No Other.”

He emphasizes that this matter is deeply tied to honesty with people in order to earn their trust—before and after all else, it requires exceptional achievement on the ground.

This “young old man,” Al-Buqai, has uniquely mastered and pioneered the science of manual therapy—turning it into a trademark rightfully his, complete and absolute.

For he is not merely unique—he is distinguished. And he has always said, and continues to say: “Who dares to challenge me?”

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